Pepsi’s Molded Pulp Rings are Poised to Change the Industry
Posted on: July 12th, 2020
Pepsi is trying to do its part for the environment by exploring more sustainable packaging materials across its portfolio of products. In this case, molded pulp rings for their beverage cans.
Their molded pulp rings are claimed to be completely recyclable, as well as compostable and biodegradable, which is a huge environmental differentiator in the CPG market.
Molded pulp is a scientifically created fiber slurry (created from recycled newspaper or other paper products) which can be used to support an assortment of applications. The paper products are shredded and then mixed together with water and a binding agent so it can be molded into a variety of shapes, sizes and applications.
Pepsi’s molded pulp rings are part of PepsiCo’s ongoing commitment towards 100% recyclable, compostable or biodegradable packaging by 2025.
“This test is just one of many that will ultimately help us scale solutions to achieve these goals,” says Emily Silver, VP of Innovation and Marketing Capabilities at PepsiCo Beverages in North America.
“It’s important that the functionality of the options are at parity with our current plastic 6-pack rings”.
Like other Consumer Packaged Goods (CPG) companies, PepsiCo understands that changes to the environmental impact of their packaging by utilizing more sustainable packaging materials will become critical as shifts in consumer demands begin to dramatically change.
According to a recent Nielsen.com report entitled, Unpacking the Sustainability Landscape, as consumer demands for more sustainable packaging grows, so does their own understanding of how they can make changes each and every time they make a purchase.
73% of consumers now say they would definitely (or probably) change their consumption habits to reduce their impact on the environment. That will mean choosing products whose packaging is more recyclable, compostable and biodegradable.
Additionally, Nielsen found that almost half of U.S. consumers (48%) are likely to change what they buy to help meet (or exceed) environmental standards.
“As we see with many new technologies and materials, there are always learning opportunities,” said Silver. “Over the past year, we’re worked collaboratively with our suppliers to ensure the two solutions that we’re testing meet the needs of our consumers and customers while also addressing our functionality and sustainability requirements.”
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